Here’s how Google Maps works:
Think of your Google Maps account as a tree and you’re entering a tree growing and trimming contest. Google is the judge. If your competitors have trimmed their tree better and grow a better root system, Google will place them ahead of you in almost all cases. This option grows your root system immensely. The same analogy applies to SEO, with your website as the tree.
If you were to only do this option at first, your next step would be to build a more elaborate website. The website will grow your root system more and will start factoring in the tree trimming. From that point, you would do a monthly SEO strategy to continue your growth. The overall goal is to become better in every aspect than your competitors who are taking your top positions.